Smokefree
In the US, the Company is the biggest participant in the nicotine pouch category with its ZYN brand, as well as the largest producer of chewing tobacco.
The Company also holds the third largest position in the moist snuff category and has a long-standing presence with its General snus. In Scandinavia, Swedish Match enjoys the market leading position for snus products, as well as holding the number two position in the Scandinavian market for nicotine pouches. In Europe, Swedish Match has a presence with its nicotine pouches in a number of countries. The Company is also present with its niche chewing tobacco products of chew bags and tobacco bits, as well as with snus in select countries.
Main markets
The US, Scandinavia1), Other markets
Production units
Production in Sweden (snus, nicotine pouches, nicotine free3)), the US (moist snuff, nicotine pouches, chewing tobacco) and Denmark (nicotine pouches, snus, chew bags and tobacco bits).
1) Includes snus in Sweden and Norway. Snus is not allowed to be sold in Denmark.
2) Nicotine pouches in Norway contain a small amount of tobacco for regulatory reasons.
3) Pouch products with neither tobacco nor nicotine.
