GOTHIATEK® is Swedish Match's quality standard for the Company’s snus products since year 2000. The uncompromising requirements that GOTHIATEK® imposes on our snus products are based on decades of research and development, with product safety and consumer protection as the key targets.
Both in the scientific sphere and the public health debate, the relative health benefits of Swedish snus compared with cigarette smoking have been highlighted. On these pages, we have compiled information within the areas of snus and health, and on Sweden’s unique relationship to tobacco consumption, which has received international attention as “the Swedish experience”.